The Coca-Cola Cricket Cup

For the past 13 years, Procam International has been providing a National platform to talented under-14 and under-16 cricketers to showcase their skills.

The All-India Inter-Schools cricket tournament has evolved and grown over the years to its current avatar of the Coca Cola Cricket Cup, the nine-month tournament targeting over 11,000 young cricketers from 700 schools, across 65 districts in ten states.

The Coca-Cola U-16 Cricket Cup is an Inter-school grass root level cricket initiative to discover budding cricketing talent in the country. The program is open to all young cricketers in the age group of 12-16 years. Winners of the Coca-Cola U-16 Cricket Cup will be awarded a cash prize of Rs.1 lakh, while the runners-up would get Rs. 70,000.

The winning schools at each stage of the Coca-Cola Cricket Cup stand to win significant prize money. The total purse for this tournament amounts to INR 10 lakh, besides awards and gifts as gratification. While all the teams reaching the pre-quarter-finals stage of the Intra-State championship will be presented with T-shirts and caps, the members of the teams that make the semi-finals will be presented with cricket kitbags. There will also be man of the match awards for each match from the pre-quarter-final stage onwards.

The Coca-Cola Intra-State Challenge will be played in Mumbai, Delhi, Hyderabad, Andhra Pradesh (all 13 districts), Punjab (six major districts and 14 minor districts), Baroda, Tamil Nadu (6 districts), Jharkhand (18 districts), Uttar Pradesh (Lucknow and Kanpur) and Saurashtra.

The format of the Coca-Cola Cricket Cup has been structured to begin with the Intra-State Challenge, which will be open to all schools in the respective cities and districts. The centers that have more than one city or district will play their own inter-district before one winner emerges from each center. The winners from the ten centers will feature in the Inter-State Challenge.

20 talented players selected from the Coca-Cola Inter-State Challenge will get a chance to attend a week long 'Coaching Clinic' under the guidance of prominent former cricketers of the country.

Post the week long coaching, the final Coca-Cola XI team will be selected and given an opportunity to prove their mettle by participating in a competitive tournament against an invited International U-16 team from other cricket playing nations.