Procam International has had a long history with promoting the sport of football in various states where the sport is played with a passion. Procam International has had a meaningful and fruitful association with the sport in Mumbai, Kozhikode and Goa, working closely with the respective state associations to promote the sport and provide optimum financial gratification to the players.

Currently, Procam International is promoting two of the country's most exciting football properties, the Kingfisher Goa Pro Football League and the Mahindra Youth Football Challenge.