SPORT HAS THE ABILITY TO BOTH INSPIRE AND IGNITE CHANGE

SPORT HAS THE ABILITY TO BOTH INSPIRE AND IGNITE CHANGE

About Us

The Company

Founded in 1988 by the ingenious Anil Singh and Vivek B. Singh, Procam International is committed to elevate and enliven the professional face of sports and players. With an open, transparent culture founded on an unshakeable core of integrity, Procam offers turnkey solutions for the wide spectrum of services required to successfully conduct premium sporting events. Procam International has pioneered several sporting events in India in 50 events held worldwide. This proficient and impeccable modus operandi has resulted in forming valuable relationships with our partners.

Watch our Managing Director Anil Singh and Jt. Managing Director Vivek B. Singh talk about Procam’s prestigious legacy.

The Procam Legacy

1989

The national championships were given a makeover under the new name “Standard Chartered Summer Classic Tennis”. The facilities at venues were revamped and players were afforded top-notch accommodation and hospitality.

1989
1990

A great many international cricketers participated in the Procam-promoted Pepsi Double Wicket tournament. It was telecast on ESPN and received plenty of attention as the Sachin Tendulkar-Kapil Dev duo emerged victorious

1990
1991

Procam conducted the NEC World Youth Cup Australasia Tennis Qualifying in Mumbai. We also organised the Leela Beach Spectacular, India’s first ever water-skiing tournament at the iconic Marine Drive.

1991
1994

Heralded by many as one of the best event on the PSA Super Series, the Procam-organised Mahindra Squash International attracted some of the top players to India.

1994
1995

India did well at the Procam-powered Green Gold Fed Cup Asia/Oceania tennis qualifying in Mumbai and made it to the world group. We also successfully organised the ATP Challenger Series for the second year running.

1995
1996

Procam was instrumental in bringing the World Wrestling Entertainment (then known as the WWF) to India for the first time. We also started our association with the All India Inter Schools Cricket tournament.

1996
1998

In a busy year, Procam conducted the Bacardi Asian Beach Volleyball Championships in Mumbai, Goa football league and Mahindra World Squash Championship in Doha.

1998
1999

Procam organized the All India & South Asia Rugby Tournament – in existence since 1924. To catch the popular imagination, we also organised a celebrity event.

1999
2003

Over 300 bodybuilders from 12 countries descended on Mumbai in early November 2003 and flexed their muscles in the International Federation of Bodybuilding and Fitness-recognised Mr Universe.

2003
2004

The Standard Chartered Mumbai Marathon, still in existence, is considered one of the top marathons in the world. Legends like Michael Johnson, Linford Christie and Edwin Moses have been event ambassadors.

2004
2008

Athletes of top stature like Maurice Greene and Shawn Crawford, besides Bollywood star Deepika Padukone, have been associated with the TCS World 10K Bengaluru, the world’s richest 10K run.

2008
2010

In 2010, Mahindra, legendary Scottish club Celtic and Procam combined to launch India’s first national Under-14 schools football tournament, the Mahindra Youth Football Challenge.

2010
2011

In an attempt to take horse racing beyond its traditional audience, Procam, the Royal Western India Turf Club and Bennett Coleman Company Limited joined hands in a unique endeavour and organised 13 R1 classics.

2011
2012

In another football venture, Procam, Bharti Airtel and EPL club Manchester United launched Airtel Rising Stars, India’s largest Under-16 soccer talent hunt in 16 cities.

2012
2014

The Tata Steel Kolkata 25K saw a successful launch in 2014 with over 6,500 people participating and 2015 wasn’t any different either in terms of response with over Rs 95 lakh raised for charity.

2014
2017

NEXA P1 Powerboat- World's first Grand Prix of the seas launched.

2017
2020

Sunfeast India Run As One - a first-of-its-kind virtual movement - kick-started on the 74th Independence Day, digitally uniting the country to support lost livelihoods due to the COVID-19 pandemic.

2020

Meet The Team

Anil Singh
Anil Singh Managing Director

Anil Singh has always championed stupendous sporting properties and events through Procam. Fuelled by his vision to build sports on the virtuous pillars of meritocracy, branding, global alliances, and charity, his unprecedented creativity has been instrumental in establishing India’s premier sports management company.

Vivek B. Singh Jt. Managing Director

Vivek’s astute business acumen and pedantry piloted his success in the event management industry. This brilliant mind, an economics graduate from Bombay University was India’s first elected board member of the Association of International Marathons and Distance Races (AIMS), the apex body for distance running. His active involvement combined with his brother Anil’s eye for detail raised Procam from the ground up.

Vivek Singh
Mahesh Balakrishnan
Mahesh Balakrishnan Chief Financial Officer

Mahesh is a seasoned C.A with over two decades of expertise in sectors ranging from broadcasting to software. He brings a veritable experience of capital management, accounting, and fundraising.

PN Sankaran
PN Sankaran Director – Operations

Sankaran's supreme sports administration skills come from 33 years in the basketball federation. He served as V.P of the Amateur Athletics Federation of India, is a 3 time FIFA guest, and IOA nominee.

Kevin Pereira
Kevin Pereira Sr. VP - Business Development

A sub-2-hour half marathoner in India, Asia. Kevin lives his profession. A veteran of 25 years, with experience ranging from working with top brands like Reliance Broadcast and ESPN Star Sports, he is the mainstay of Sales & Business Development.

Shveta Mehra
Shveta Mehra Vice President - Business Development

A national level basketball player, Shveta Mehra heads the Business Development and Client Relations at Procam. Armed with 20+ years of experience in revenue generation and business development across leading brands like Times of India, MTV India and ESPN Star Sports, she constantly strives to provide innovative and mutually beneficial solutions.

Mandar Pandya
Mandar Pandya VP & Head Operations

Mandar has demonstrated his exemplary skills of production, operations, and leadership at Procam since 2003. He had a spectacular term at Zee Telefilms organizing Sa Re Ga Ma Pa and Antakshari..

Arati Kakatkar
Arati Kakatkar VP & Head Corporate and Legal

With degrees in law and event management, creator of iron-clad Procam pacts Arati, is a force to be reckoned with. She performs legalities for promotional activities alongside ideating and planning.

Neerja Dhillon
Neerja Dhillon VP & Head Brand Marketing

Neerja boasts an impressive 18 years of experience in brand and marketing communication. A true master of all trades, she has conducted various huge product and event launches.

Pratik Acharya
Pratik Acharya AVP & Head Registrations

Pratik is the force behind seamless registration management at Procam since 2007. He oversees distance running events in innovative ways along with managing data entries operations for events.

Neha Kandalgaonkar
Neha Kandalgaonkar Head - Public Relations

Neha pioneers public relations and crisis management at Procam. Her work is a paragon owing to her term at sports companies like International Cricket Council of India and Indian Rugby Football Union.

Claudius Saldanha
Claudius Saldanha Head - Sustainability and Procurement

Claudius has been instrumental in spearheading the sustainability and green initiatives through Procam promoted distance running events. From developing an urban forest on the banks of the Madiwala Lake in Bengaluru city in 2011 to achieving 100% waste-managed races. He is one of the founding members of the AIMS (Association of International Marathons and Distance Races ) Sustainability Commission which was formed in 2019

Anil Devadiga
Anil Devadiga Head - Finance & Accounts

Anil has spearheaded finance and accounts for over a decade at Procam. A well-trained and practised runner, he is always preparing for next half marathon with his wife who is also a seasoned runner.

Rakesh Kumar
Rakesh Kumar Head - Planning & Coordination (Delhi)

Based in Delhi, Rakesh is the head planning & coordination director for Procam International. His responsibility include budgeting, scheduling, site selection, acquiring necessary permits to ensure a smooth and successful marathon. Heading the team, Rakesh's eye for details and consisce job lists make sure that every event has a transistional process for each participant

Prasanta Saha
Prasanta Saha Head - Planning & Coordination (Kolkata)

Prasanta Saha heads the Planning & Coordination of all Procam International events. Based out of Kolkata, his responsibilities range from licensing to permissions, venue management to budgeting. Prasanta a core factor in laying the groundwork for a successful marathon.

Arvind Reddy
Arvind Reddy Head - Planning & Coordination (Mumbai)

Arvind brings a virtuous tenure of 50 years to Procam. He has served as state commissioner and coordinated the Standard Chartered Mumbai Marathon, TCS Bengaluru World 10K,and Airtel Delhi Half Marathon.

Shruti Shidhaye
Shruti Shidhaye Deputy Head - Legal

Shruti drives Procam's legal management process and ensures the company's seamless alignment with its strategic goal. She has been visiting faculty to top law colleges due to her valuable legal expertise

Abhishek Nagdawane
Abhishek Nagdawane Deputy Head - Operations

With over 12 years of experience in Sports and Event Management, Abhishek is Procam's Deputy Head - Operations. His capabilities help assist with Site Evaluation, Layout Definition and Revenue & Brand projections as well as vendor management.

Akshay Bhat
Akshay Bhat Deputy Head - SCM

Akshay heads the Supply Chain Management & Purchase for Procam International. With a Master of Business Administration (MBA) focused in Finance, he implements effective measures for Crisis management as and when required. Akshay’s skill is invaluable to ensuring the overall success of an event.

Hugh Jones
Hugh Jones Race Director

A retired British long distance runner, Hugh Jonesh was the first ever Welshman to win the London Marathon. Today Hugh is the Race Director for all four Procam International events. As a Race Director he oversees Race site logistics including identifying a charted race course for each distance running event.