Enhancing the world of sport and leisure with

Passion and Creativity

While driving Exceptional value for all stakeholders
Enhancing the world of sport and leisure with

Passion and Creativity

While driving Exceptional value for all stakeholders

About Us

The Company

Founded in 1988 by the ingenious Anil Singh and Vivek B. Singh, Procam International is committed to elevate and enliven the professional face of sports and players. With an open, transparent culture founded on an unshakeable core of integrity, Procam offers turnkey solutions for the wide spectrum of services required to successfully conduct premium sporting events. Procam International has pioneered crafting sporting events in India, boasting massive participation of supreme calibre in 50 events held worldwide. This proficient and impeccable modus operandi has resulted in forming valuable relationships with our partners.

Watch our Managing Director Anil Singh and Jt. Managing Director Vivek B. Singh talk about Procam’s prestigious legacy.

The Procam Legacy

1989

The national championships were given a makeover under the new name “Standard Chartered Summer Classic Tennis”. The facilities at venues were revamped and players were afforded top-notch accommodation and hospitality.

1989
1990

A great many international cricketers participated in the Procam-promoted Pepsi Double Wicket tournament. It was telecast on ESPN and received plenty of attention as the Sachin Tendulkar-Kapil Dev duo emerged victorious

1990
1991

Procam conducted the NEC World Youth Cup Australasia Tennis Qualifying in Mumbai. We also organised the Leela Beach Spectacular, India’s first ever water-skiing tournament at the iconic Marine Drive.

1991
1994

Heralded by many as one of the best event on the PSA Super Series, the Procam-organised Mahindra Squash International attracted some of the top players to India.

1994
1995

India did well at the Procam-powered Green Gold Fed Cup Asia/Oceania tennis qualifying in Mumbai and made it to the world group. We also successfully organised the ATP Challenger Series for the second year running.

1995
1996

Procam was instrumental in bringing the World Wrestling Entertainment (then known as the WWF) to India for the first time. We also started our association with the All India Inter Schools Cricket tournament.

1996
1998

In a busy year, Procam conducted the Bacardi Asian Beach Volleyball Championships in Mumbai, Goa football league and Mahindra World Squash Championship in Doha.

1998
1999

Procam organized the All India & South Asia Rugby Tournament – in existence since 1924. To catch the popular imagination, we also organised a celebrity event.

1999
2003

Over 300 bodybuilders from 12 countries descended on Mumbai in early November 2003 and flexed their muscles in the International Federation of Bodybuilding and Fitness-recognised Mr Universe.

2003
2004

The Standard Chartered Mumbai Marathon, still in existence, is considered one of the top marathons in the world. Legends like Michael Johnson, Linford Christie and Edwin Moses have been event ambassadors.

2004
2008

Athletes of top stature like Maurice Greene and Shawn Crawford, besides Bollywood star Deepika Padukone, have been associated with the TCS World 10K Bengaluru, the world’s richest 10K run.

2008
2010

In 2010, Mahindra, legendary Scottish club Celtic and Procam combined to launch India’s first national Under-14 schools football tournament, the Mahindra Youth Football Challenge.

2010
2011

In an attempt to take horse racing beyond its traditional audience, Procam, the Royal Western India Turf Club and Bennett Coleman Company Limited joined hands in a unique endeavour and organised 13 R1 classics.

2011
2012

In another football venture, Procam, Bharti Airtel and EPL club Manchester United launched Airtel Rising Stars, India’s largest Under-16 soccer talent hunt in 16 cities.

2012
2014

The Tata Steel Kolkata 25K saw a successful launch in 2014 with over 6,500 people participating and 2015 wasn’t any different either in terms of response with over Rs 95 lakh raised for charity.

2014
2017

NEXA P1 Powerboat- World's first Grand Prix of the seas launched.

2017