Beyond The Finish Line

BTFL is a joint initiative of Procam International and the GoSports Foundation to recognise, reinforce & reward people who have created a positive impact on society using the medium of Sport. Through ‘Beyond the Finish Line’, Procam and GoSports Foundation strive to recognise important landmarks achieved in sporting events by bringing untold, character-defining stories to the public domain. .

Beyond The Finish Line (BTFL) is held every year on the Friday before the following major runs - the Tata Mumbai Marathon (TMM), the Airtel Delhi Half Marathon (ADHM), Tata Steel Kolkata 25K and the TCS World 10K in Bengaluru.