Beyond The Finish Line

Through ‘Beyond the Finish Line’, Procam and GoSports Foundation endeavour to recognise important landmarks achieved in sporting events to bring untold, character-defining stories to the public domain. The initiative also showcases the contributions of individuals and corporate houses to the great sporting heritage of India. Sportspersons of international repute such as Carl Lewis, Paula Radcliffe, Marion Bartolli, Marie-José Pérec and Elana Meyer have lent their support to the cause