Horseracing

Procam and horse racing have journeyed together for many years.

With our agility, creativity, and digital expertise we have promoted the Poonawalla Breeders Multi Million, one of the most high-profile, premium sports events on the Indian racing calendar. It remains to be the richest race for three-year-olds in the country. The race and high tea have been a favourite haunt for Bollywood celebrities, fashionistas, and stars of global racing.

Thirteen R1 Classics

In an attempt to take the sport beyond its traditional audience, Procam, the Royal Western India Turf Club (RWITC) and Bennett Coleman Company Limited (BCCL) collaborated in a unique endeavour in December, 2011. Thirteen R1 classics were successfully organized in Bengaluru, Hyderabad, Kolkata, Mumbai, and Pune.

Thirteen R1 Classics

TV coverage

To further the reach of this exclusive sport, Indian horse racing soon experienced the benefits of live television coverage via Ten Sports. Prior to the races, big TV networks like Zee Café, Zee Studio, Times Now and Zee News were also roped in for promotions. A 20-camera setup was installed to ensure coverage of the first order.

TV coverage

Ramsey Connection

Taking horse-racing to the next level, Jim Ramsey - one of the finest producers of horse racing was also engaged to ensure world-class production. Ramsey is the producer of the applauded and widely-viewed Dubai World Cup, The Prix de l’Arc Triomphe, Horse Racing on the BBC and Channel 4.

Ramsey Connection

List of R1 Races from 2011-2013

Indian 1000 Guineas in Mumbai
So Bo Central 2000 Guineas in Mumbai
Indian Oaks in Mumbai
McDowell’s Signature Indian Derby in Mumbai
Poonawalla Breeders Multi Million in Mumbai
Indian Invitation Cup in Bengaluru (two races)
Kingfisher Bangalore Derby; Colts & Fillies in Bengaluru
Pune Derby; Kingfisher Indian St. Leger in Pune
Kolkata Derby and Hyderabad Derby

List of R1 Races from 2011-2013