Giving Back To Sport

TEDx Talks

Anil Singh at TEDx, Panchgani

Managing Director of Procam International and a true personification of resolute persistence, Anil Singh shares an inspiring story revealing the undeniable power of participative sport and how... it ushered the running revolution across the length and breadth of our nation.

Beyond The Finish Line

Through ‘Beyond the Finish Line’, Procam and GoSports Foundation endeavour to recognise important landmarks achieved in sporting events to... bring untold, character-defining stories to the public domain. The initiative also showcases the contributions of individuals and corporate houses to the great sporting heritage of India. Sportspersons of international repute such as Carl Lewis, Paula Radcliffe, Marion Bartolli, Marie-José Pérec and Elana Meyer have lent their support to the cause.

ELITE DISTANCE RUNNING PROGRAMME

Procam launched the Elite Distance Running Programme in collaboration with the Sports Authority of... India (SAI) in 2014 with an aim to facilitate local talent reach the world standard of running. This nationwide programme takes place at the the Mecca of distance running, Kenya.

Giving Back To Sport

TEDx Talks

Anil Singh at TEDx, Panchgini

Managing Director of Procam International and a true personification of resolute persistence, Anil Singh shares an inspiring story revealing the undeniable power of participative sport and how it ushered the running revolution across the length and breadth of our nation.

TEDx Talks

Beyond The Finish Line

Through ‘Beyond the Finish Line’, Procam and GoSports Foundation endeavour to recognise important landmarks achieved in sporting events to bring untold, character-defining stories to the public domain. The initiative also showcases the contributions of individuals and corporate houses to the great sporting heritage of India. Sportspersons of international repute such as Carl Lewis, Paula Radcliffe, Marion Bartolli, Marie-José Pérec and Elana Meyer have lent their support to the cause

TEDx Talks

ELITE DISTANCE RUNNING PROGRAMME

Procam launched the Elite Distance Running Programme in collaboration with the Sports Authority of India (SAI) in 2014 with an aim to facilitate local talent reach the world standard of running. This nationwide programme takes place at the the Mecca of distance running, Kenya.

Our Vision More About Procam
Enhancing the world of sport and leisure with
Passion And Creativity
while driving exceptional value for all stakeholders.
More About Procam

The Procam Legacy

1989

The national championships were given a makeover under the new name “Standard Chartered Summer Classic Tennis”. The facilities at venues were revamped and players were afforded top-notch accommodation and hospitality.

1989
1990

A great many international cricketers participated in the Procam-promoted Pepsi Double Wicket tournament. It was telecast on ESPN and received plenty of attention as the Sachin Tendulkar-Kapil Dev duo emerged victorious

1990
1991

Procam conducted the NEC World Youth Cup Australasia Tennis Qualifying in Mumbai. We also organised the Leela Beach Spectacular, India’s first ever water-skiing tournament at the iconic Marine Drive.

1991
1994

Heralded by many as one of the best event on the PSA Super Series, the Procam-organised Mahindra Squash International attracted some of the top players to India.

1994
1995

India did well at the Procam-powered Green Gold Fed Cup Asia/Oceania tennis qualifying in Mumbai and made it to the world group. We also successfully organised the ATP Challenger Series for the second year running.

1995
1996

Procam was instrumental in bringing the World Wrestling Entertainment (then known as the WWF) to India for the first time. We also started our association with the All India Inter Schools Cricket tournament.

1996
1998

In a busy year, Procam conducted the Bacardi Asian Beach Volleyball Championships in Mumbai, Goa football league and Mahindra World Squash Championship in Doha.

1998
1999

Procam organized the All India & South Asia Rugby Tournament – in existence since 1924. To catch the popular imagination, we also organised a celebrity event.

1999
2003

Over 300 bodybuilders from 12 countries descended on Mumbai in early November 2003 and flexed their muscles in the International Federation of Bodybuilding and Fitness-recognised Mr Universe.

2003
2004

The Standard Chartered Mumbai Marathon, still in existence, is considered one of the top marathons in the world. Legends like Michael Johnson, Linford Christie and Edwin Moses have been event ambassadors.

2004
2008

Athletes of top stature like Maurice Greene and Shawn Crawford, besides Bollywood star Deepika Padukone, have been associated with the TCS World 10K Bengaluru, the world’s richest 10K run.

2008
2010

In 2010, Mahindra, legendary Scottish club Celtic and Procam combined to launch India’s first national Under-14 schools football tournament, the Mahindra Youth Football Challenge.

2010
2011

In an attempt to take horse racing beyond its traditional audience, Procam, the Royal Western India Turf Club and Bennett Coleman Company Limited joined hands in a unique endeavour and organised 13 R1 classics.

2011
2012

In another football venture, Procam, Bharti Airtel and EPL club Manchester United launched Airtel Rising Stars, India’s largest Under-16 soccer talent hunt in 16 cities.

2012
2014

The Tata Steel Kolkata 25K saw a successful launch in 2014 with over 6,500 people participating and 2015 wasn’t any different either in terms of response with over Rs 95 lakh raised for charity.

2014
2017

NEXA P1 Powerboat- World's first Grand Prix of the seas launched.

2017
2020

Sunfeast India Run As One - a first-of-its-kind virtual movement - kick-started on the 74th Independence Day, digitally uniting the country to support lost livelihoods due to the COVID-19 pandemic.

2020

Money Raised for charity Since 2004

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Latest Updates

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Tata Mumbai Marathon & Tiger Shroff support ‘EACH ONE, PLANT ONE'

On World Environment Day, Asia's prestigious Tata Mumbai Marathon and face of the event Tiger Shroff announced their support for 'Each One, Plant One', an initiative by Project Mumbai, an award-winning not for profit engaged in social transformation through initiatives of scale.

Tata Mumbai Marathon 2021 rescheduled from 30th May

Procam International today announced that the 17th Edition of the World Athletics Elite Label Road Race, the Tata Mumbai Marathon 2021 edition, which was scheduled to take place on Sunday, 30 May 2021, will need to be rescheduled.

Tata Mumbai Marathon scheduled for 30th May 2021

Procam International, promoters of Asia’s most prestigious marathon, today announced that the Tata Mumbai Marathon (TMM) will take place on 30th May 2021.

Airtel Delhi Half Marathon 2020-International Elite Athlete

Belihu and Gemechu to defend Airtel Delhi Half Marathon titles

Testimonials

Shri Devendra Fadnavis Former Chief Minister of Maharashtra
It is not just a marathon, it’s a festival where people celebrate spirit of freedom and walk and run as per their ability.
Constantina Dita
The four days I spent in Bangalore as the event ambassador for the TCS World 10K Bangalore was an enriching experience and I go back with memories I will cherish for the rest of my life.
Vijay Amritraj
Whether it was running for personal goals, or sporting glory, every single participant who crossed the finish line on that day was a winner.
Maria Mutola
One of the most wonderful things for me was to see the shift in the priorities of the Indian people, to see thousands of them taking to running, understanding its benefits, learning about their own capabilities and expressing themselves.
Sunil Kaushal
The Standard Chartered Mumbai Marathon has moved on from being a sporting event to being a catalyst for social change. Over the last 12 years, we have been happy to lend our unstinted support to this movement and help it grow into one of the world’s favourite marathons.
Shri Arvind Kejriwal
The Delhi Government is extremely pleased to be associated with the Airtel Delhi Half Marathon. The fact that the event is in its 11th edition and receives participation from so many runners is a testimony to the popularity of the event.
David Rudisha
The Airtel Delhi Half Marathon was the most wonderful experience for me and my wife Lizzie. Since it was my first visit to an international mass-participation running event after winning the Olympic 800m gold medal with a world record, I was simply overwhelmed by the attention and adulation I received.
N. Chandrasekaran
Within a few years, the TCS Word 10K race in Bangalore has become a favourite of runners, not just from the city but from all over India and abroad. TCS has always promoted the philosophy, healthy lifestyle and wellness and the TCS World 10K Bangalore is another example of spreading the message of health and wellness within the community.
Milkha Singh
The Airtel Delhi Half Marathon brought the entire country together and there was a great spirit of friendship and joy among the participants.
Tina Ambani
The idea that running is a metaphor for life has always intrigued me: you get out of it whatever you put into it. I think that’s a fascinating thought. And it’s so true! Mumbai Marathon brings people together and helps in breaking down artificial barriers. It also celebrates the strength and unity of the human-spirit.
Rajan Mittal
I think the ADHM has done a great job. As a brand we have always said that when people talk, barriers break. Running is also a kind of talking and people mingling together.
ARANTXA SANCHEZ VICARIO International Event Ambassador
It was a great sight to see 25000 coming together for this event. Running is such a universal sport and such events bring people together to celebrate the spirit of life. What I saw on Race Day was much more overwhelming, competitive and beautiful than I had imagined it would be. As an event ambassador, I am taking back some of the most beautiful memories of this city, the competition and the spirit shown by the people of Bengaluru. My heartfelt congratulations to everyone involved in making this event a grand success.
GANGAMBIKE MALIKARJUN Former Mayor of Bangalore
Many congratulations to the organisers of TCSW10K for hosting the 12th edition of the event in our city. The run is now a calendar fixture not only for running community in Bengaluru but also for world-class athletes and India’s best. What we witnessed on this Sunday was truly inspirational with over 25,000 runners from different walks of life including World champions, Asian champion among others. What is more commendable is that the event has shown a heart of gold as the philanthropic efforts raised INR 4.5Cr for numerous causes.
ADILLE SUMARIWALLA President, AFI and Council Member, IAAF
On behalf of the Athletics Federation of India, I would like to congratulate all participants as well as the winners of the TCS World 10K 2019. Procam International continues to excel and has changed the landscape of running in India. Such events serve as a great platform for upcoming talent as well as elite pros to better themselves. The performances by our Indian contingent has been noteworthy. And I hope the good work done by all here continues for years to come and keeps benefiting the Indian eco-system
H.E Jagdeep Dhankhar Hon’ble Governor of West Bengal
I and my wife Mrs Sudesh Dhankhar are overwhelmed and delighted at the sight of the humongous congregation of 15K+ participants full of unmatched enthusiasm and energy ready to hit the road. It is commendable to witness the way City of Joy embraced the event as it's own and brought in a massive wave of healthy living . It makes us proud & privileged to be a part of an international event of this stature seamlessly executed with all round coordination. What is more commendable to note, that event is more than a competition which provides a platform for humanitarian causes. I laud the participants, organizers, sponsors and civic authorities for putting their best foot forward to get the job done in a commendable way. I was totally mesmerized to be a part of 6th successful edition of the event. Wishing the team good luck & God speed.
Aroop Biswas Minister in Charge. PWD, Housing, Department of Youth Services & Sports. Govt. of West Bengal
It was spectacular to see all the people gather at the starting line and prove that TSK 25K is now part of the city’s culture. We are proud to be a part of this city that wakes up and runs with such gusto. The presence of Hernan Crespo has of course been a huge bonus as this city is crazy about Argentine soccer. We have always given our best support to the organisers as this firmly puts Kolkata on the global running calendar and matches with our Honourable Chief Minister Mamata Banerjee’s philosophy of Biswa Bangla. Congratulations to the athletes who smashed the course records as well as our Indian athletes for their stellar performances
Debashish Kumar MMIC, Sports, Parks & Garden, Advertisement & Parking, Kolkata Municipal Corporation
It was a spectacular effort from the organisers to put together a specialised long distance run of this magnitude and that too on a totally new route. Procam has not only brought the running culture to the city, but has also assembled a starry line of elite athletes from overseas, along with our champions from home, to make this a truly international event. At KMC we have coordinated with the organisers to chart the new route that takes the run deep into the city. I congratulate all the participants for putting their best foot forward and making this a day to remember.
Lt. General Anil Chauhan UYSM, AVSM, SM, VSM, GOC in C, Eastern Command
We are extremely proud to see TSK 25K grow with such leaps and bounds. To be a silver label event only in its sixth year requires discipline, dedication and determination which Procam has shown in plenty. In the Army we propagate fit body and mind and it was amazing to see such a huge number of people come to the starting line to prove that the city has adopted a healthy way of life. The Vijay Diwas Trophy is an integral part of this run and it is taken very seriously by my boys, who practice to put up a good show. This day coincides with Vijay Diwas celebrations and I want to congratulate everybody for finding their personal victories through running.
Hernan Crespo International Event Ambassador
This is my first visit to Kolkata and I regret not having come to this football loving city before. I feel almost at home the way they love Argentina. What makes the journey even more special are the talents I saw today flying past the finish line and the enthusiasm among the people to come out and run. It has been an inspiring Sunday morning and all I go back with is fond memories and the warm hospitality from India.
Major General Alok Joshi GoC Bengal Sub-Area
The TSK 25K on Sunday witnessed fantastic enthusiasm for the sport, drew in huge crowds both on the track and the cheering galleries. The wonderful weather, support from the residents of Kolkata and fierce competitive spirit brought out the best from the participants and new records were created. It was also a fantastic day for the Armed Forces celebrating Vijay Diwas. The fight for the coveted Vijay Diwas Cup was keenly contested by all the teams of the three services, the Army, Navy and Air Force. Our athletes ran a good race with a fine sense of camaraderie and competition and achieved excellent results. Congratulations to all the participants and the organisers for putting up a great event!
Anuj Sharma IPS, Police Commissioner
We believe a fit force is an efficient force. Hence, we ensure that our personnel participate in the Police Cup in TSK 25K to encourage others to join in the run. We had made elaborate arrangement for security of the event and smooth movement of traffic. We are happy that things went off well and we are looking forward to a bigger and better TSK 25K next year. Kolkata Police, as in previous years, will provide assistance for smooth conduct of the run in the future too.