Giving Back To Sport

TEDx Talks

Anil Singh at TEDx, Panchgini

Managing Director of Procam International and a true personification of resolute persistence, Anil Singh shares an inspiring story revealing the undeniable power of participative sport and how... it ushered the running revolution across the length and breadth of our nation.

Procamrunning

Beyond The Finish Line

Through ‘Beyond the Finish Line’, Procam and GoSports Foundation endeavour to recognise important landmarks achieved in sporting events to... bring untold, character-defining stories to the public domain. The initiative also showcases the contributions of individuals and corporate houses to the great sporting heritage of India. Sportspersons of international repute such as Carl Lewis, Paula Radcliffe, Marion Bartolli, Marie-José Pérec and Elana Meyer have lent their support to the cause.

ELITE DISTANCE RUNNING PROGRAMME

Procam launched the Elite Distance Running Programme in collaboration with the Sports Authority of... India (SAI) in 2014 with an aim to facilitate local talent reach the world standard of running. This nationwide programme takes place at the the Mecca of distance running, Kenya.

Giving Back To Sport

TEDx Talks

Anil Singh at TEDx, Panchgini

Managing Director of Procam International and a true personification of resolute persistence, Anil Singh shares an inspiring story revealing the undeniable power of participative sport and how it ushered the running revolution across the length and breadth of our nation.

TEDx Talks

Beyond The Finish Line

Through ‘Beyond the Finish Line’, Procam and GoSports Foundation endeavour to recognise important landmarks achieved in sporting events to bring untold, character-defining stories to the public domain. The initiative also showcases the contributions of individuals and corporate houses to the great sporting heritage of India. Sportspersons of international repute such as Carl Lewis, Paula Radcliffe, Marion Bartolli, Marie-José Pérec and Elana Meyer have lent their support to the cause

TEDx Talks

ELITE DISTANCE RUNNING PROGRAMME

Procam launched the Elite Distance Running Programme in collaboration with the Sports Authority of India (SAI) in 2014 with an aim to facilitate local talent reach the world standard of running. This nationwide programme takes place at the the Mecca of distance running, Kenya.

Our Vision More About Procam
Enhancing the world of sport and leisure with
Passion And Creativity
while driving exceptional value for all stakeholders.
More About Procam

The Procam Legacy

1989

The national championships were given a makeover under the new name “Standard Chartered Summer Classic Tennis”. The facilities at venues were revamped and players were afforded top-notch accommodation and hospitality.

1989
1990

A great many international cricketers participated in the Procam-promoted Pepsi Double Wicket tournament. It was telecast on ESPN and received plenty of attention as the Sachin Tendulkar-Kapil Dev duo emerged victorious

1990
1991

Procam conducted the NEC World Youth Cup Australasia Tennis Qualifying in Mumbai. We also organised the Leela Beach Spectacular, India’s first ever water-skiing tournament at the iconic Marine Drive.

1991
1994

Heralded by many as one of the best event on the PSA Super Series, the Procam-organised Mahindra Squash International attracted some of the top players to India.

1994
1995

India did well at the Procam-powered Green Gold Fed Cup Asia/Oceania tennis qualifying in Mumbai and made it to the world group. We also successfully organised the ATP Challenger Series for the second year running.

1995
1996

Procam was instrumental in bringing the World Wrestling Entertainment (then known as the WWF) to India for the first time. We also started our association with the All India Inter Schools Cricket tournament.

1996
1998

In a busy year, Procam conducted the Bacardi Asian Beach Volleyball Championships in Mumbai, Goa football league and Mahindra World Squash Championship in Doha.

1998
1999

Procam organized the All India & South Asia Rugby Tournament – in existence since 1924. To catch the popular imagination, we also organised a celebrity event.

1999
2003

Over 300 bodybuilders from 12 countries descended on Mumbai in early November 2003 and flexed their muscles in the International Federation of Bodybuilding and Fitness-recognised Mr Universe.

2003
2004

The Standard Chartered Mumbai Marathon, still in existence, is considered one of the top marathons in the world. Legends like Michael Johnson, Linford Christie and Edwin Moses have been event ambassadors.

2004
2008

Athletes of top stature like Maurice Greene and Shawn Crawford, besides Bollywood star Deepika Padukone, have been associated with the TCS World 10K Bengaluru, the world’s richest 10K run.

2008
2010

In 2010, Mahindra, legendary Scottish club Celtic and Procam combined to launch India’s first national Under-14 schools football tournament, the Mahindra Youth Football Challenge.

2010
2011

In an attempt to take horse racing beyond its traditional audience, Procam, the Royal Western India Turf Club and Bennett Coleman Company Limited joined hands in a unique endeavour and organised 13 R1 classics.

2011
2012

In another football venture, Procam, Bharti Airtel and EPL club Manchester United launched Airtel Rising Stars, India’s largest Under-16 soccer talent hunt in 16 cities.

2012
2014

The Tata Steel Kolkata 25K saw a successful launch in 2014 with over 6,500 people participating and 2015 wasn’t any different either in terms of response with over Rs 95 lakh raised for charity.

2014
2017

NEXA P1 Powerboat- World's first Grand Prix of the seas launched.

2017

Money Raised for charity Since 2004

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Latest Updates

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Testimonials

Shri Devendra Fadnavis Hon’ble Chief Minister
It is not just a marathon, it’s a festival where people celebrate spirit of freedom and walk and run as per their ability.
Constantina Dita
The four days I spent in Bangalore as the event ambassador for the TCS World 10K Bangalore was an enriching experience and I go back with memories I will cherish for the rest of my life.
Vijay Amritraj
Whether it was running for personal goals, or sporting glory, every single participant who crossed the finish line on that day was a winner.
Maria Mutola
One of the most wonderful things for me was to see the shift in the priorities of the Indian people, to see thousands of them taking to running, understanding its benefits, learning about their own capabilities and expressing themselves.
Sunil Kaushal
The Standard Chartered Mumbai Marathon has moved on from being a sporting event to being a catalyst for social change. Over the last 12 years, we have been happy to lend our unstinted support to this movement and help it grow into one of the world’s favourite marathons.
Shri Arvind Kejriwal
The Delhi Government is extremely pleased to be associated with the Airtel Delhi Half Marathon. The fact that the event is in its 11th edition and receives participation from so many runners is a testimony to the popularity of the event.
David Rudisha
The Airtel Delhi Half Marathon was the most wonderful experience for me and my wife Lizzie. Since it was my first visit to an international mass-participation running event after winning the Olympic 800m gold medal with a world record, I was simply overwhelmed by the attention and adulation I received.
N. Chandrasekaran
Within a few years, the TCS Word 10K race in Bangalore has become a favourite of runners, not just from the city but from all over India and abroad. TCS has always promoted the philosophy, healthy lifestyle and wellness and the TCS World 10K Bangalore is another example of spreading the message of health and wellness within the community.
Milkha Singh
The Airtel Delhi Half Marathon brought the entire country together and there was a great spirit of friendship and joy among the participants.
Tina Ambani
The idea that running is a metaphor for life has always intrigued me: you get out of it whatever you put into it. I think that’s a fascinating thought. And it’s so true! Mumbai Marathon brings people together and helps in breaking down artificial barriers. It also celebrates the strength and unity of the human-spirit.
Rajan Mittal
I think the ADHM has done a great job. As a brand we have always said that when people talk, barriers break. Running is also a kind of talking and people mingling together.